Insta Cake

My role: Graphic Designer at Tom Powell Design

Art Director: Diane Blahey

Award: Winner of the 2023 Signature Awards

Instacake is a client that provides instant cupcake in a card. They love creating various designs for their cards to make them more eye-catching and attract consumers' attention. I've had the opportunity to design some of their cards and other print products.

One of my highlights was the Alien Birthday Packaging design, for which I was honored to receive the 2023 Signature Award in the Illustration and Original Artwork category.

Besides that, I also had the chance to create other card concepts, such as Holiday Penguin Card, Mother’s Day Cake Cards and the Best Friend Cake Kit (a cake for pets).