All You Need Is Love

My role: Graphic Designer at Tom Powell Design

Art Director: Diane Blahey

This project is the campaign branding I created for the Bow Wow Ball event. The theme for 2024, All You Need Is Love, is inspired by the vibrant hippie styles of the 1960s and 1970s, when bold, colourful designs were everywhere. The event itself was inspired by the song All You Need Is Love by The Beatles.

For this campaign, I designed the logo, branding, illustrations, and overall visuals. I also created brochures, posters, invitation cards, stand displays, and more.

Take a look at the work below—can you feel the hippie-era vibes and The Beatles’ influence?